Digital Marketing Specialist

United Rentals
Oct 17, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
The Digital Marketing Specialist for Paid Search/SEO/SEM oversees the planning, development and execution of search marketing efforts as part of a broader integrated customer engagement and marketing strategy.

Essential Duties:

Manage SEO/SEM efforts

* Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)

* Set search marketing goals and measure results

* Track search results against performance metrics to optimize spend

* Partner with corporate Web properties to support the company's business objectives (e.g. revenue, qualified

* leads, brand presence, awareness)

* Collaborate with Customer Care Center to drive volume and conversion from search activities

* Coordinate with corporate marketing, field marketing and communications to align search activity with broader campaign initiatives


* Bachelor's degree required


* Five or more years of online marketing experience

* Development of integrated marketing programs that with a strong focus on analytics

* Three or more years of SEO/SEM experience

* Experience managing agency relationships strongly desirable combined inbound and outbound tactics

* Previous experience with A/B and multivariate testing

* Familiarity and experience with reporting tools and methodologies

* Agency experience a plus

Other Skills Required:

* Technical skills (programming, user interface, systems integration, Web development)

* Project management

* Leadership

* Creative

* Analytical

* Ability to manage multiple projects in a fast-paced, deadline-driven environment

* Communication and influence

* Ability to manage the daily execution and monitoring of multiple performance media plan

* Excellent problem solver

* Innovative

* Rational/logical

* Collaborative

* Detail-oriented

* Flexible/adaptable

* SiriusDecisions Demand Waterfall

* SiriusDecisions Buying Cycle

* Demand type and how it relates to the Web experience

* Organization's product/service mix

* Key industries/segments

* Technology trends

* Web technology use/optimization

* Personas

* Company brand/value proposition

* Current and emerging Web/Internet applications

* Web testing methods

United Rentals, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.