Senior Public Relations Manager

Deutsch Family Wine & Spirits
Oct 10, 2016
Oct 25, 2016
Executive Search
Employer Type
Direct Employer
Employment Type
Full Time
Job Description:

Deutsch Family Wine & Spirits' Stamford, CT headquarters currently seeks a full time Senior Public Relations Manager who possesses the below. This position reports to the Public Relations Director. The Senior Public Relations Manager supervises an Associate Social Media Manager and a PR Specialist and works hand in hand with the Marketing team to develop and execute PR programs for the Deutsch wine and spirit portfolio that raise media, trade and consumer awareness while staying on-strategy and within budget guidelines. Qualifications: Bachelor's degree in Communications, Marketing, Business or related field 8-10+ years experience in professional public relations capacity, ideally with some CPG experience; agency experience preferred but not necessary; wine and spirits experience preferred but not necessary Passion for wine and spirits Excellent oral and written communication skills; excellent event planning skills Strong media relationships Demonstrated ability to work effectively and flexibly in a rapidly changing, fast paced environment of a growing wine and spirit company. Ability to forge relationships and add value to PR and Marketing teams Proven desire and ability to think creatively Willingness to innovate and develop relationships with key opinion leaders and organizations Detail oriented, strong organizational and project management skills Ability to prioritize, multi-task and get things done with a team player attitude Ability to work independently and manage people / projects with minimal supervision Energetic and upbeat attitude Social media acumen Responsibilities: Develop and implement PR plans for the Deutsch wine and spirits portfolio Execute brand campaigns and ensure flawless execution Manage events including media events, seminars and other consumer/trade events Identify media trends, news cycles and spin opportunities, including proactive pop culture news integrations Pitch stories to both national and local media. Achieve highest visibility for print, broadcast, TV and online media outlets Manage PR agencies for specific brands Manage program budgets in conjunction with brand teamsAnalyze and measure results of PR programsManage relationships with agencies and partnersRegularly measure ROI and report results Organize PR aspects of winemaker visits including media interviews and events Execute clear and compelling PR assets including press releases, pitch letters, executive speeches, byline articles and reportsEdit media materials for brand Supervise and be on top of the scores process, working closely with the PR Specialist to ensure samples are sent to media and competitions, stay on top of trade editorial calendars and deadlines and confirm that all review opportunities are met promptly Provide counsel on social media plans and recommendations; be able to defend in front of PR Director and Marketing teams Overnight travel and attendance at evening/weekend events required.

Company Description:

Deutsch Family Wine & Spirits is a family owned business committed to cultivating an environment in alignment with the company's values, mission, and vision. Our professional staff plays an important role in the company's continued growth and success. We offer competitive compensation, excellent benefits, and opportunities for advancement in a collaborative environment.

Deutsch's wine and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill's son, Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

Deutsch Family Wine & Spirits is an Equal Opportunity Employer.

Learn more about Deutsch Family Wine & Spirits at