Babies R Us Baby Registry Sales Consultant

Toys 'R' Us, Incorporated
Oct 08, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
The Baby Registry Sales Consultant is responsible for consistently delivering superior registry experiences for Babies"R"Us Customers through the use of suggestive selling techniques which results in the sale of merchandise to our Customers. In this position, Consultants will be responsible for greeting and engaging Customers in a dialogue to determine the type of registrant they are assisting: A first time expectant parent creating a baby registry, a returning registrant for an addition to their family, or a gift giver purchasing items off of the registry that was created.

Registry Consultants will also be responsible for promoting and selling our service programs such as: Endless Earnings Reward program; Buyer Protection Plans, the "R"Us Credit Card, Rewards "R"Us Loyalty program, and seminar/events available at the store.

As the baby product authority, Consultants who work at Baby Registry must ensure that they ask questions and engage Customers to determine the appropriate products to recommend. Consultants will ensure that Customers are registered for everything they will need so that they are confident, excited and happy with the selections they have made for the new addition to their family.

The ultimate goal of this role is to create an emotional connection with every person involved with the arrival of a new baby and create a Customer for life.


* Demonstrate the use of selling skills by becoming knowledgeable with our product and service offerings:

* To ask open-ended discovery questions in order to determine the right product for a Customer based on their needs and/or lifestyle

* Use product knowledge to assist the Customer with product choices and suggest add-on items to increase items per transaction and average sale

* Promote and offer applicable services to the Customer such as Endless Earnings Reward program; Buyer Protection Plans, the "R"Us Credit Card, Rewards "R"Us Loyalty program.

* To deliver supreme service using the STAR model with all of our Customers- Every Day, Every Time

* Drive sales in Baby Registry department by achieving set goals

* Use "Save the Sale" concepts to ensure that we are utilizing all Omnichannel options for Customers when items may be out of stock in store

* Assist Customers at registry kiosk to ensure they have a clear understanding of how to read and understand the registry print-outs as well as locate items in the store

* Display a positive attitude while assisting multiple Customers and providing excellent Customer service

* Learn safety requirements for products and communicate them to Customers to assist in their decision making process

* Resolve problems and Customer issues rapidly

* Work together with peers and ensure all our Customers' needs are met and exceeded

* Communicate out of stock and other Customer impacting issues to Supervisor immediately

* Ensure that all displays are in working order for the Customers to demo and that the area is neat and shopable at all times by maintaining Standards of Excellence within department

* Conduct product demonstrations to promote sales of items to our Customers

* Utilize specific technology in department (store systems) to look up merchandise, etc.

* Assist fellow team members with baby registry knowledge

* Properly exercise the use of the communication tools as per the Telephone, Paging & Walkie-Talkie Etiquette SOP

* Execute all elements of the respective Routine Action Plan

* Assist in recovering the store prior to closing

* Take initiative to further self development to promote future growth with "R"Us

* Previous experience in a sales driven retail environment a plus

* Strong Customer service skills

* Must possess a high degree of interpersonal skills with an outgoing, friendly, pleasant personality that represents the "R"Us brand

* Excellent follow up skills

* Utilize strong communication skills - verbal, non-verbal and display active listening to assist Customers in making their selections

* Ability to lift and carry merchandise weighing up to 40 pounds and to climb/descend ladders

* Multi-lingual speaking a plus, but not required