Event Director

Reed Exhibitions
Oct 07, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time

Event Director -Outdoor Show

Calling all weekend warriors!

Reed Exhibitions is in need of more good talent.

If you are an experienced trade show event director with a passion for the outdoors or are experienced in organizing outdoor events, we have the ideal role for you.

Reed Exhibitions is looking for an Event Director to oversee the launch of a consumer outdoor show.

This individual will be responsible for refining the vision and leading a team to implement the strategy and execute on the objectives.

As a leader, you will be tasked with inspiring cross-functional teams to work together to deliver on key objectives.

And as the business owner, you will be charged with building and growing the show brand, both from an industry awareness perspective as well as P&L.

In order to be successful in the role you must be intellectually curious, passionate about the outdoors, creative in your customer service approach and willing to challenge and be challenged to deliver even better results than expected.

You will shape the future of this show.

About the Show:

Reed Exhibitions is partnering with the industry bible for the outdoor enthusiast (Outside Magazine) to launch a consumer show in the summer of 2017.

The show will feature key activations that encourage consumers to demo new products, gear and technology as well as participate in some of their favorite outdoor activities (eg. 5k road race, obstacle course racing, mountain biking, kayaking, climbing).

The show is well into the planning stages (venue selected, key industry bell weathers consulted, activities identified, etc.) but needs someone to lead the team to success.

Candidate Profile

The ideal candidate will have credibility in brand & product management and a proven track record of customer focused leadership in their given sector/s.

They will have successfully built new business segments while growing existing portfolios.

He/she should be experienced in establishing strategic alliances/business communities and developing new lines of business and products. They will be skilled in reviewing, recommending and integrating new innovations.

He/she will enjoy leading diverse teams of both direct and indirect reports demonstrating a strong authentic leadership style with an active focus on customer engagement. Critical to success will be a high level of emotional intelligence and organizational awareness to allow them to collaborate and leverage the expertise of colleagues across the company on innovative and strategic initiatives.

And of course, a passion for the outdoors is a must!



Acts as a collaborative entrepreneur

to see new possibilities, take in information and create insights to develop and maintain an understanding of customers' needs and objectives through strong business relationships;

effectively leverage support teams not under their direct management (i.e. acts as the 'maestro' or 'conductor').


Directs sales and marketing

strategies and execution to properly define and deliver the customer value proposition and deliver a combination of higher revenue and profits.

The ED is responsible for the delivery of financial targets related to their Event/portfolio of Events.


Builds communities and networks

to open up new opportunities and innovation by forming relationships to enable their business area to develop;

manages the sourcing and delivery of high quality industry content for publication/broadcast.


Creates superior customer solutions

by identifying customer needs and problems that need to be solved and leveraging solutions to transform business needs. Collaborates successfully with others internally to share customer insights and know-how .


Inspires sustainably high levels of employee performance

by creating the optimal state for the Exhibition Team; grows skills and capability by focusing efforts on building

the capacity of their business area


Maintains team focus

by prioritizing, sequencing and focusing energy


leads a holistic approach to planning to ensure commitments are delivered on time and to high quality.

Professional Profile

Prior Knowledge:

Market and sector understanding, sufficient to have a dialogue with, and gain the respect of customers, trade bodies, sales and marketing staff.

They are experienced at using enabling technology including data, digital and mobile to deliver improved customer experience.


Several years' experience in a commercial environment in brand management and/or product management focused role/s with experience of Profit and Loss management.

Brand and Product Focus:

A proven ability to adapt as a product manager to different industry sectors is important.

Highly developed industry insights with and a capacity for understanding the issues of

their given sector is preferred.

The role holder needs to exhibit a keen understanding of the customer market, the product category, and the competitive landscape.

They should understand specific market factors such as,

customer segments and their needs; buyer behaviors; competitive landscape; product features; trends impacting target customers (i.e. relevant geographic, economic, technology trends).

Commercial Focus:

Proven success of the delivery of financial targets is important.

Leadership Capability:

Experience of building, managing and motivating professional teams, preferably in an international business

Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-.

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