BMW - Sales Consultant

Penske Automotive Group
Oct 06, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Position Title: Sales Consultant

Category: Automotive Retail Exempt

Reports To: General Sales Manager


The Salesperson is directly responsible for selling new and pre-owned vehicles at dealership gross profit, volume and customer satisfaction standards.

ESSENTIAL DUTIES include the following. Other duties may be assigned:

Professionally approaches, greets, and offers assistance or direction in a friendly and energetic manner to any guest who enters the dealership property

Determine each customer s vehicle needs by asking questions and listening carefully to their responses

Follows dealership sales process as directed by Sales Management

Demonstrate new vehicles. Offer test drives to all prospects; obtain proper identification from customer prior to test drive; follow pre-determined test drive route

Ensures the sales manager has an opportunity to meet every customer

Turns 100% of closed deals to a Financial Services Consultant along with properly completed paperwork in accordance with established dealership policies

Prepare sold vehicles for delivery prior to customer arrival

Deliver new vehicles to customers. This process ensures that the customer understands the vehicle s

operating features, warranty and paperwork, and lays the foundation for customer loyalty

Utilizes dealership sales control (Dealer Socket) system

Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction

Responsible for 100% email collection from all sales opportunities that present themselves to the dealership

Maintain a prospect development system

Keep abreast of new products, features, accessories, etc., and their benefits to customers

Attends product and sales training courses as determined by sales management and manufacturer

Maintains required dealership certifications

Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals

Sells/Leases and delivers a minimum of units per month. (Total monthly unit sales must include a minimum of Pre-owned vehicles per month

Attend sales meetings

Report to the Sales Managers regarding objectives, planned activities, reviews and analyses

Review and analyze actions at the end of each day week, month, and year to determine how to better utilize time and plans more effectively

Understand the terminology of the automobile business and keep in touch with technological changes in the product

Know and understand equity and values, and be able to explain depreciation to the customer

Know and understand the federal, state and local laws that govern retail auto sales. Adhere to all Safeguarding, Red Flag, and 8300 procedures and policies

Introduce customers to service and parts department personnel to emphasize to customers the quality and efficiency of the dealership s service operations and the quality and variety of retail parts and accessories. Schedules the first service appointment

Attains and maintains Certified Status with OEM Academy

Exhibit a high level of commitment to customer satisfaction. Maintain a minimum customer satisfaction standard equal to or above the manufacturer expected average


Adherence to all attendance and punctuality standards

Adherence to timekeeping standards; Employees are required to record the beginning and ending times of any shift, meal break or departure from work for personal reasons

Understand and follow all work rule policies and procedures

Follow the Code of Business Ethics and Conduct

Maintains a professional clean and pressed business appearance as determined by dealership management


High school diploma or equivalent

Must have a valid driver s license and a good driving record

Professional appearance

Excellent communication skills

Understand sense of urgency relative to ensure customer satisfaction and business needs.


Will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shift

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential duties

Will spend time out-doors, under varying climate conditions, showing vehicles to prospective customers and to drive vehicles in traffic during test drives

During winter months, will assist in cleaning vehicles from snow

Evening, holiday and weekend work hours will be required


This is not necessarily an exhaustive list of responsibilities, skills, duties, requirement, efforts, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (ie., emergencies, changes in personnel, work load, rush jobs, or technological developments).