AVP, 529 College Savings Marketing Manager

AthenPollo LLC
New York
Oct 03, 2016
Oct 28, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Job Board
AthenPollo is looking for a AVP, 529 College Savings Marketing Manager to support a leading provider of information technology services client. This is a Full Time Permanent position based in New York, NY

Job Title: AVP, 529 College Savings Marketing Manager
Job Type: Full time permanent.
Location: New York, NY.

Job Description:
The Assistant Vice President for 529 Plan Marketing is responsible for developing and implementing marketing strategies and campaigns supporting college savings business.
He or she will have direct responsibility for managing the marketing for a major state 529 program. This is a client-facing position that requires excellent interpersonal, relationship management and organizational skills.
This position is part of the Integrated Marketing team, which is a cross-functional group responsible for managing marketing initiatives and campaigns across several distribution channels. The role requires a diverse skill set and the ability to execute on most aspects of marketing plans including: planning and budgeting, project management, content development and syndication, and measurement and analysis.
Candidates for this position must be detail-oriented and self-directed. The ideal candidate has experience working with 529 plans and is a quick learner who thrives in a deadline driven environment. Exceptional customer focus and vendor management skills are crucial.

Responsibilities & Deliverables:
•Work closely with state clients and local agencies to develop strategic marketing and advertising plans for the state's 529 plans, for both direct and the intermediary, advisor-sold channel.
•Manage a plan-specific suite of materials and websites. This includes the development of content and providing design direction to both internal creative and web development teams and external agencies.
•Work closely with internal product, legal, marketing, web development, distribution and transfer agency teams to ensure excellent client satisfaction.
•Manage relationships with internal and external agencies including digital agencies, media planners, PR agencies, creative and design shops utilized for state sponsored plan.
•Demonstrate subject matter expertise to state clients and present marketing plans and updates at board meetings.
•Monitor and track the effectiveness of marketing efforts. Periodically report results to senior management, internal and external partners, and state clients.
•Track individual state budgets and expenses. Reconcile vendor invoices and ensure that vendors are paid promptly.
•Research market trends and needs. Identify potential opportunities for OFI's Distribution team.
•Identify and develop thought leadership content.
•Act as 529 and College Savings advocate and champion to internal and external audiences.

Key Requirements:
•Excellent relationship management and collaborative skills.
•Ability to efficiently manage projects large and small. Must be able to manage multiple projects simultaneously.
•Strong communication, analytical and presentation skills.
•Fast learner who is flexible and adaptable. Must be able to respond to changing business needs.
•Highly motivated, proactive, and resourceful.
•Bachelor's degree.
•7 to 10 years of successful work experience in financial services marketing.
•Demonstrated experience in integrated marketing campaign management.
•Budget management, organization and excellent project management skills.
•Proficient in the use of digital marketing channels and strong knowledge of when and how print collateral should be developed and deployed.
•Experience with 529 and college savings markets
•Ability to travel

Candidate Must Have Verification:
•Relationship Management
•Project Management
•College Savings

Education: 4 year degree.

Contact: Syed Irfan
Email ID: Syed.Irfan(AT)athenpollo.com

PLEASE NOTE: I appreciate if you forward your updated word formatted resume for review before we speak.

About Us:
AthenPollo is a fast growing and dynamic organization providing IT consulting and staffing services for over 10 years and committed to becoming one of the nation's premier IT companies. Our highly skilled and experienced team strives to deliver the highest levels of service and value to our Customers and Consultants. Our client base is comprised primarily of Fortune 500 companies and large system integrators.