OPEN for Discussion: How Can You Write a More Effective Help Wanted Ad?

Published: Mar 30, 2015 By American Express OPEN Forum

In 2009, attracting job applicants seemed to be the least of any business owner’s problems. The Great Recession sent unemployment soaring, and response rates to help-wanted ads followed suit. Six years later, withunemployment at levels not seen since mid-2008, small employers may have to work harder to get good candidates to apply for open positions.

OPEN Forum recently discussed best practices for this go-to tool in small-business recruiting with two experts on help wanted advertising: David Lewis, CEO of OperationsInc, a 60-person firm providing human resources outsourcing and consulting, and owner of, a regional network of job boards on the East Coast; and David Jones, associate professor of business at the University of Vermont and co-author of a recently published research study that found the way want ads are written can powerfully affect the quantity and quality of the job applicants who respond to them. 

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