Associate Brand Manager

Edgewell Personal Care
Aug 13, 2017
Sep 09, 2017
Employer Type
Direct Employer
Employment Type
Full Time
We are a global team of 6,000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we re-imagine good mornings and endless summers, beauty and bonding, confidence and determination.

From baby to body, Edgewell is passionate about making the little moments leading up to the big memories just a little bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy-so they can devote that much more energy to the people they care about most.

We are re-imagining personal care.

At Edgewell Personal Care, we're passionate about helping people be at their best when it matters most: whether preparing for a first date, practicing for the big game, or protecting your family on vacation. The Edgewell family of brands has a product for everyone -- with well-established brand names such as Schick?? and Wilkinson Sword?? men\'s and women\'s shaving systems and disposable razors; Edge?? and Skintimate?? shave preparations; Playtex??, Stayfree??, Carefree?? and o.b.?? feminine care products; Banana Boat?? and Hawaiian Tropic?? sun care products; Playtex?? infant feeding, Diaper Genie?? and gloves; and Wet Ones?? moist wipes.

Position Summary

Under the supervision of a Brand Manager or Senior Brand Manager develops, implements, and evaluates Marketing activities to meet profit and sales objectives to build strong brands. Responsible for learning and refining marketing techniques, business processes and the overall coordination necessary to properly manager a brand.


Business Fundamentals:

* Develops and manages brand budget and ensures budget is up to date and an accurate reflection of the P&L.

* Manage SKU level forecasting, volume bridges and Ship Share model to drive forecast accuracy

* Ability to effectively analyze business trends to provide recommendation on forecast and identify opportunities to deliver sales

* Has basic understanding of pricing and retail margins

* Understands and applies business impact of fundamental legal issues which affect the brand

Change Management

* Actively solicits others' ideas and opinions regarding change opportunities and innovations

* Fully listens to and remains open to different or contrary points of view

* Leading change when possible and elevating obstacles to manager to help break down barriers in the organization

Critical Thinking

* Draws conclusions based on analysis, suggests multiple causes for a situation; anticipates numerous consequences

* Looks for patterns in diagnosing a problem; forms and tests hypotheses; identifies inconsistencies or discrepancies in information

Strategic Thinking

* Avoids quick fixes; takes a broad view of a problem by looking at several options to drive results


* Seeks input from others on ideas to build more creative solutions

* Works with others to plan the steps required for implementing a new idea

Business Analytics

* Can effectively analyze Nielsen data to identify business issues and trends

* Provides analytical support to validate segment growth drivers

* Monitors progress against key Brand Health measures

* Analyze consumer trends to develop meaningful insights

* Able to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses

* Organizes thoughts, issues or activities into logical sequence

* Ability to seek patterns in data or events from seemingly random, unrelated information

* Can effectively complete analyses around promotional events and sampling

Project Management

* Develops and executes against timelines for tactical projects on time and within budget, raising potential issues accordingly

* Communicates the project plan and purpose clearly

* Solves basic problems within the agreed to project plan


* Develops well-organized messages on a consistent basis

* Effectively presents a project and seeks alignments

* Demonstrates ability to write a fact based POV on brand issues

* Understanding of key functional organizations

* Established partnerships with key contacts across the organization (Commercial, Trade Marketing, Consumer Insights, Finance, Operations, Supply Chain, R&D)

Specific Accountabilities

Strategic Planning

* Undertakes more complex business and consumer analyses used in Annual Business plans or 5 year LOB innovation road maps

* Executes product or cost savings projects related to 3 - Year Strategic Plan or LOB innovation road maps

* Work collaboratively across agencies to develop 360 support plans against key brand activations

* Lead execution of multiple marketing programs as part of ABP to support long-term strategies

* Develop some aspects of the ABP from scratch

Brand Health Development

* Executes programs from start to finish including writing creative briefs, work plans, agency management and legal approval

* Leads packaging programs

* Identifies brand health issues and identifies programs to address and improve the brands health

Behavioral Competencies:

* Influence, Customer Focus, Teamwork, Achieving Results, Initiative, Team Leadership, Collaboration


* Shows ability to present well-organized business communications

* With coaching, presents a project recommendation successfully; with experience, can present without as much coaching

* Uses appropriate style and business terminology in all written and verbal communication

* Can influence in team environment

Behavioral Competencies: Influence:

* Teamwork, Initiative, Collaboration, Customer Focus, Achieving Results

Required Skills and Experience

* B.S. Degree

* Must have a minimum of 3 years practical business experience with significant exposure to marketing, advertising, or sales

* Strong analytical skills are required

Preferred Skills and Experience

* MBA Preferred

Working Relationships & Environment

* Brand Teams

* Cross-functional Leadership Teams

* Commercial

* Global Marketing

* R&D

* Operations

Posting ID #LI-AB1

Come work with Edgewell

Edgewell offers a competitive compensation package which includes full medical and retirement savings coverage, paid vacation and holidays. Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.Posted by StartWire