Analyst - Social Media (ASC 37790) Orange CT

Iberdrola USA
Oct 18, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time

Business and Department




Scope of Work - Main duties, settings, geography, reporting relationships, other relationships:

The Social Media Specialist will assist in the continued development of the digital engagement strategy for
AVANGRID and all of its businesses. This role is responsible for providing content and insight into current trends
and impact measurement within the digital communications. This position is fully integrated into AVANGRID
Corporate Communications team and will be exposed to the positioning of AVANGRID as a leader in
the energy sector, providing reliable service for our customers with a commitment to the wellbeing of our
communities. Through innovation and technology, AVANGRID seeks to provide clean energy through sustainable
sources and committed to reducing our carbon footprint.

MAJOR ROLES AND RESPONSIBILITIES (Scope of work - range of responsibilities):

1. Lead insights into strategic content strategies to produce, edit and distribute original content, articles, feature
stories and special content to grow audiences, awareness, and engagement metrics/conversion across multiple
2. Contribute to editorial calendar keeping content refreshed, accurate and up-to-date; work closely with various
business areas to hone messaging and develop ideas for content by showcasing various themes, topics, events,
3. Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy.4. Audit and maintain standards/guidelines on brand tone, voice, and curation content mix across all AVANGRID
companies and their platforms.
5. Leverage tracking strategies to monitor and evaluate impact of programs in market; develop reports on programeffectiveness in market and makes recommendations for program enhancement and improvement.

6. Assist with all digital communications platforms creation and development. Lead insights into digital trends
across all social platforms.
7. Position requires performing other duties and special assignments not specifically stated.



Education & Experience Required:

* Bachelors Degree preferred. Associates Degree with a minimum of 3 years relevant experience or High
School/GED with a minimum of 5 years relevant

* Minimum 3 years of experience managing online communities and/or platforms for brands preferred.

* In depth and superior knowledge and understanding of online community platforms and their respectiveparticipants (including but not limited to Facebook, Twitter, Instagram, Google+, etc.)


* Self-motivated.

* Detail oriented.

* Strong ability to multi task and prioritize.

* Excellent verbal, written, and presentation skills.

AVANGRID is an Equal Opportunity / Affirmative Action employer. AVANGRID shall abide by the requirements of
41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified
individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination
against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin.
Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to
employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation,
gender identity, or national origin, protected veteran status or any other status protected by federal, state, or local
law. The Company is committed to a policy in all of its employment practices of equal opportunity without regard to
race, color, religion, sex, sexual orientation, gender identity, or national origin, disability, religion, marital status,
veteran status, sexual orientation, or other protected status.

If you are an individual with a disability or a disabled veteran who is unable to use our online tool to search for or to
apply for jobs, you may request a reasonable accommodation by contacting our Human Resources department at
or .

*Company:* AVANGRID Service Company (ASC)

*Department:* Corporate Communications

*Job Title:* Analyst - Social Media

*Reports to:* Vice President - Corporate Communications

*Location:* Orange, CT (ASC-CT-Orange)

*Cross Company Responsibility:* Yes


*Publication date:* 12.10.2016 b0f45ac285034ca2a998294d21a1d1c7

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