Key Account Manager, On Premise

Recruiter
Heineken
Location
White Plains
Salary
Competitive
Posted
Oct 18, 2016
Closes
Oct 19, 2016
Role
Marketing
Industry
Accounting
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
Area of responsibility: Ensure effective management of national franchise call points, Division call points and assigned regional accounts

Key Responsibilities:

* Provide input to overall national account GPS plan

* Develop annual plans for assigned franchise groups and assigned regional accounts. All plans to include:

* Draught Placement Goals

* Annual Feature Plan

* Execution Priorities

* Annual promotion calendar

* Budget

Execute:

* Ensure compliance with nationally mandated draught placements

* Communicate programming and executional expectations to field and distributors

* Conduct waitstaff training and beer dinners

* Sell in, plan and execute incremental programs to drive ROS on key draught brands

* Work with Commercial Marketing Manager to develop impactful programs in line with customer calendars

* Ensure execution of nationally negotiated menu features

* Ensure HUSA glassware and proper pouring rituals are deployed

* Track and recap program performance with retailers, distributor and HUSA teams

* Audit executional performance in outlets during key promotional windows with distributors and HUSA team

* Sell in draught placements

Measure & Improve:

* Volume

* Distribution

* Feature Count

* Waitstaff trainings

Green Print Behaviors:

* Put Safety First

* Act as an Entrepreneur

* Collaborate through Trust

* Focus on Support over Control

* Keep it Simple

* Learn, to Improve

Background / Experiences:

* Bachelor's Degree Required

* 3-5 years sales experience calling on buyers or franchisees

* Exposure to retail account management preferred

* Exposure to retail marketing preferred

* Exposure to distributor management preferred

* Exposure to category management preferred

* Exposure to beverage industry preferred

* Analytical experience preferred