Premium Portfolio Area Manager

The Wine Group
New York
Oct 13, 2016
Oct 31, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Job Board
Established in 1981, The Wine Group (TWG) is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Concannon, Benziger, Imagery, Chloe, Franzia, and many other brands. Premium Portfolio Area Manager will be responsible for the development and success of The Wine Group Premium priced portfolio of brands listed below through a targeted off sale account list. The Premium Portfolio Area Manager will be accountable for lead selling activities and management of the listed portfolio through wholesaler execution in Metro New York. ESSENTIAL FUNCTIONS Responsible for annual sales volume, accounts purchasing, and points of distribution within a defined account list of Premium Portfolio.Portfolio Focus: for Chloe, Save Me San Francisco, Cocobon, Slow Press, Insurrection, and 13 Celsius. Brand list may change based on TWG market development strategy. Customer Focus: Lead selling within the Top 75 Premium SWS ACV Accounts to include 5-10 Key independent chain accounts (Selling new items, chain wide display programs, ads, newsletters, etc.) if they exist in market (ex. Nugget Markets in Metro New York.)Account list defined by the Division Manager, approved by the Region Vice President.Channel Focus: Independent Premium Wine Retail Trade (may include some wine steward grocery accounts if they fall within the Top 75 Premium SWS ACV accounts)Consumer Focus: Conduct 10+ demo's and tastings each month of Premium Portfolio (where legal). Provide analysis of tasting to Division Manager & Brand Marketing Manager."Launch Captain" for all new Premium Innovation introductions to market.10+ selling ride-along's monthly with Independent & Chain DM's/KAM's/Reps..Assisting with quarterly GSM's, presenting new items and leading brand education.Lead sales execution of the TWG in-store "5 Standards for Success"Distribution: Schematic execution, adherence to all items expected to be in distributionShelf: Product Rotation/out of code management, shelf adjacencies, etc.Floors: "3 Floors in every store", scale/impression to consumer.ColdBox: New distribution, shelf location, proper adjacencies.Cross Merchandising: In/Out of department execution, product.Responsible for helping Division Manager organize and conduct quarterly business reviews with senior distributor management.Conduct district manager team meetings, general sales meetings and brand kickoff meetings.Creating and driving incremental programs to support monthly focus priorities in the market.Attend tastings events, wine dinners and team outings.Manager budgets in the following categories: Pricing, Incentives, Customer support (known as "miscellaneous"), along with Travel & Entertainment expenses and other departmental expenses.Track Volume, Accounts Sold and POD actuals vs. goals on a monthly basis. Also, develop programs with the distributor to close any gaps to goal.Administrative Responsibilities:Complete & review monthly Scorecard reports (depletion & distribution() with DMForecast monthly salesRe-Cap and follow up from weekly ride-along'sRun monthly Sales Nav/Diver reportsProcess Sample RequestsComplete expense reports with any relevant Travel and Entertainment expenses on a weekly basisAverage Monthly Time Management projections (Time Management projections (based on 20 sales days/month):80% Selling; 20% AdministrativeSelling: Examples include salesman ride-along's, Branch Manager and DM business reviews, DM team meetings and key account appointments.Administrative: See "TWG Administrative Responsibilities" above.This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. PHYSICAL DEMANDS Ability to travel frequently between home office client sites, and industry meetings/events.Primary work activities are within an office environment. QUALIFICATIONS 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines.BA degree or equivalent experience required.Intermediate wine knowledge or associated certifications preferredMust be well organized with an ability to work both independently and within team environment and be flexible to changes in the wine industry.Intermediate Microsoft Office user - capable of building presentation, sell sheets and correspondence.Must have excellent communication and interpersonal skills.Willing to travel with overnight stays as needed.Ability to work and succeed in dynamic entrepreneurial environment.Support and model all company procedures and policiesEmbrace and demonstrate The Wine Group's Values: Long-Term Sustainable Value Creation, Relentlessly Entrepreneurial, Empowered People, and Responsible & Trustworthy.
Category: Hospitality & Tourism , Keywords: Meeting and Convention Manager