Digital Strategies Manager

Recruiter
BlueSpire Strategic Marketing
Location
Hartford
Salary
Competitive
Posted
Oct 13, 2016
Closes
Oct 24, 2016
Role
Marketing
Industry
Education
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
Job Description:

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JOB DESCRIPTION SUMMARY: The primary responsibilities of the Digital Strategies Manager are to assist the Digital Marketing Department with the duties outlined below. DUTIESCheck Google Inbox for alerts on campaignsOversight and training of SEM Specialists daily duties and responsibilitiesReview PPC reportsReview SEO Reports With Director of Digital StrategiesRe-Optimize struggling PPC campaignsRe-Optimize clients that need SEO improvementsCreate SEM summaries and reporting for clientReview Landing Page, E-Alerts and Websites for best practices and proper trackingUpdate Global Negative keywords in campaignsWork with account team and Digital Strategist to bring integrated case studies up to date for previous monthManage monthly client reporting processDevelop SEO CampaignsDevelop PPC CampaignsDevelop Online Media StrategyDevelop Performance AnalysisManage local listing development and postingsMake sure any new websites and domains are set up properly in Google Analytics.Work with subject matter experts in creating strategy for clientsResearch competitors for clients, and provide analysis and recommendationsAssist business development teams as needed EDUCATION AND EXPERIENCE:Bachelor's Degree2 years of experience in agency or like environmentCandidates who can demonstrate strong PPC skills may be considered with having only 1 year of experience COMPENSATIONBased on experience. Open to considering a wide range of experience levels.

Company Description:

Bluespire Senior Living, a division of Bluespire Marketing, is located in West Hartford, CT.

Bluespire is a marketing firm focused on providing integrated sales, marketing and technology solutions to the senior living sector. We are a busy, fast-paced firm with a lot of opportunity for professionals looking for career stability in marketing working with a great client base with great people.

Our integrated approach to Sales, Marketing and Technology provides clients with the solutions they need to be successful.