Digital Marketing Specialist - Paid Search / SEO / SEM

Recruiter
United Rentals
Location
Stamford
Salary
Competitive
Posted
Oct 12, 2016
Closes
Oct 26, 2016
Role
IT
Industry
Service
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
Job Description:

The Digital Marketing Specialist for Paid Search/SEO/SEM oversees the planning, development and execution of search marketing efforts as part of a broader integrated customer engagement and marketing strategy.Essential Duties: Manage SEO/SEM efforts Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration) Set search marketing goals and measure results Track search results against performance metrics to optimize spend Partner with corporate Web properties to support the company's business objectives (e.g. revenue, qualified leads, brand presence, awareness) Collaborate with Customer Care Center to drive volume and conversion from search activities Coordinate with corporate marketing, field marketing and communications to align search activity with broader campaign initiatives

Company Description:

As the largest equipment rental company in the world, with a store network nearly three times the size of any other provider, and locations in 49 states and 10 Canadian provinces, we are committed to making United Rentals a great place to work. That means providing employees with opportunities for growth and fostering an environment based on teamwork, mutual respect, job satisfaction, diversity, and a shared responsibility to build a better future.

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