Events Marketing Manager

Oct 11, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Gartner Events feature the world's most exclusive gatherings of senior IT and business strategists and attract more than 50,000 executives, 7,000 CIOs and 1,100 industry-leading technology providers. As the leading provider of events for IT professionals, we produce an annual slate of over 75 conferences with Sales Leadership, Program Management, and Attendee Marketing teamsthroughout the US, EMEA, Latin America and APAC

Primary Responsibilities

* Create and implement annual marketing strategies to drive sponsor acquisition and retention across entire North America portfolio

* Execute end-to-end exhibit sales campaigns and activities to help meet sponsor revenue targets

* Manage lead generation/nurturing activities (VIP Day/webinars) to enhance the prospect/sponsor experience.

* Serve as marketing lead/point of contact within the North America event sales team; help define, establish and grow event brand and value proposition within the industry

* Support sponsor sales team as needed throughout selling cycle

* Work collaboratively to establish processes and controls to facilitate the consistent and timely implementation of prospecting campaigns including VIP Days and webinars

* Update/create sales collateral - sell sheets, brochures, PPTs and related sales tools

* Ensure that tools/marketing materials are globally consistent and align with branding guidelines

* Manage internal and external creative support staff in the development of print and/or electronic communications (ensure materials are up to date on server, intranet, and

* Conduct pre-event attendee surveys to provide data for sales pre-calls; renewals and VIP program

* Work with database team to identify appropriate list vendors, rent lists, and manage their use, ensuring lawful usage and proper suppressions

* Produce post-event reports

* Marketing analysis of activities to gauge ROI

* Drive video projects to support marketing of North America events

* Ensure event websites are updated for prospective sponsor audience and optimized to support lead generation activities

* Manage logistics involved in VIP Day scheduling and onsite execution

* Update/produce sales collateral and coordinate shipment of marketing materials for sales suite to support the event sales team at events

* Drive development of marketing materials to support new events/products

* Manage the North America sponsor marketing budget for each event and related administrative duties associated with invoice processing/procurement

* Work with logistics to define sponsorship packages and create new MPO's

* Aim for continuous improvement to existing processes

* Complete additional projects as required and support corporate goals related to events

* Travel to events is required (30%)

* BS/BA Marketing, Communications or related field

* At least three years B-to-B marketing experience

* Exceptional time management and organization skills are required including the ability to manage multiple projects and meet tight deadlines

* Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization

* Strong written and verbal communications skills and copywriting/editing/proofreading experience

* Direct / e-mail marketing; List/database management

* Understanding of graphic design/print production processes

* Understanding of the IT industry and key market forces

* Financial/budget management experience

* Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)