Brand Sales Consultant

Essilor Laboratories
East Hartford
Oct 06, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Essilor of America, Inc. (Essilor), is the leading manufacturer and wholesaler of prescription lenses in the United States.

We currently have a Brand Sales Consultant career opportunity at our Hartford, CT or Springfield, MA location. Territory covers Connecticut and Western Massachusetts. Travel up to 15%.


The Brand Sales Consultant is responsible for achieving sales objectives and growing sales volume for Essilor premium branded products in assigned accounts within an assigned geographic territory. They are also responsible for acquisition and growth of their independent ECP's business and loyalty through the positioning and delivery of Essilor's branded products, marketing strategies, consumer initiatives, service excellence and technical superiority. The Brand Sales Consultant fosters a professional business relationship with new and existing independent eye care professionals and laboratory personnel to ensure proper support of Essilor Branded products.


Responsible for:

* Achieving assigned sales goals across assigned geographic territory

* Utilizing Brand Sales strategy to develop trusted partnerships with ECPs to not only grow their branded product sales but their overall business

* Determining customer needs and positioning Essilor's premium branded products and Customer Development Group programs and services to effectively meet the needs of each customer

* Developing existing account base and gaining new accounts via territory prospecting

* Using consultative selling approach with customers to drive sales and establish business partnerships

* Demonstrating a detailed understanding of loyal accounts and new opportunities to develop a territory plan that drives growth in Essilor's premium branded products

* Continuing to review territory plans that are in alignment with the Brand Sales strategy with the District Sales Manager

* Developing and maintaining strong working relationships with their lab partners to ensure successful customer relations and achievement of sales objectives

* Communicating regularly with lab principles, lab customer service and lab consultant counterparts to support training needs and strategically plan growth opportunities within their territory

* Documenting, in a timely and detailed manner, all ECP and lab customer interactions, commitments and meaningful communication via company approved CRM system

* Communicating effectively across Essilor Channels and within the Customer Development Group as needed to effectively support their territory and achieve assigned sales goals

* Communicating with District Sales Manager on an ongoing basis regarding personal growth and development, sales results, and plans of action to drive consistent growth in their territory

* Utilizing the knowledge they gain through co-rides, call-ins and other communication with their District Sales Manager to continually improve and meet overall objectives

* Monitoring changes in the market and key competitive activity within the territory.

* Communicating with the District Sales Manager to implement competitive sales strategies based on the needs/changes within the market

* Anticipating customer needs/issues and addressing them proactively to maintain a professional image for Essilor; partners with lab counterparts to resolve issues when appropriate.

* Providing extraordinary customer service to ECP and lab customers

* Conducting highly effective business and training presentations for both large and small audiences

* Attending industry trade shows, Company and Brand Sales Group meetings, customer meetings and conferences as needed

* Completing all requested and required administrative tasks such as travel and entertainment expenses, monthly reports, and other administrative requests on time

* Meeting or exceeding the standards set forth in the Essilor "Performance Planning & Review" and the Brand Sales Group "Standards of Performance"

* Representing the company in line with stated core values


* Bachelor's degree preferred

* Demonstrated sales results with 1 to 3 years sales experience preferably involving persuasive interactions that influence and change customer behaviors

* Strong interpersonal communication skills i.e. flexibility, adaptability and ability to provide personal contributions while also contributing to overall team

* Demonstrated computer & analytical skills

* Demonstrated presentation skills

* Customer service orientation required. Customer service experience or client relations strongly preferred.

* Must be able to travel