BDC Representative

Penske Automotive Group
Oct 06, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Position Title: BDC Representative

Category: Full-Time Non-Exempt

Reports To: Sales Manager


We re looking for a BDC Representative to join our team. You will create/confirm appointments; make outbound calls to generate business for the company and follow-up with clients who recently had service. You must be able to multi- task, use a multi-line phone system, report your progress using excel and deliver exceptional customer service..


* Communicates effectively with Internet customers and prospects whether by phone, by e-mail or in person.

* Has thorough knowledge of all dealership products and services.

* Satisfies the transportation needs of Internet-generated customers.

* Directs customers to product information resources, including those available on the Internet.

* Assists customers in scheduling a visit to select a vehicle and offers sales support.

* Confirms customer appointments and follows up afterwards.

* Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration.

* Checks e-mail frequently and responds to inquiries immediately. Delivers messages intended for the other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.

* Handles all Internet sales inquiries personally.

* Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.

* Knows and understands the federal, state and local laws which govern retail automobile sales.

* Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.

* Keeps abreast of new products, features, accessories, etc. and their benefits to customers. Attends product and sales training as requested by manager.


(Include the following. Other duties may be assigned.)

* Coordinates Internet promotions with other dealership sales promotions and advertising.

* Works with webmaster/3rd party vendors to update the Web site frequently to attract new and repeat visitors.

* Takes photos of dealership inventory for use on the dealership site if need be.

* Maintains professional appearance.


* Arrives to work on time.

* Follows instructions from a supervisor.

* Interacts effectively with co-workers.

* Understands and follows work rules and procedures.

* Accepts constructive criticism.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* High school diploma or equivalent.

* Ability to read and comprehend instructions and information.

* Valid driver s license.

* Professional appearance.

* Excellent communication skills.

* Familiarity with computer applications.

* Familiarity with auto industry helpful.


This is not necessarily an exhaustive list of responsibilities, skills, duties, requirement, efforts, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, work load, rush jobs, or technological developments).