Merritt Staffing

Marketing Strategy Manager

Location
Stamford, Connecticut
Salary
$65,000-$75,000 / year DOE, plus 10% Bonus
Posted
Aug 16, 2016
Closes
Oct 15, 2016
Ref
1-6641
Role
Marketing
Industry
Insurance
Employer Type
Recruiter
Employment Type
Permanent
Hours
Full Time

Drive insurance marketing results from test strategy, through execution and analysis across all medias, including Print and Digital, to create profitable growth for COMPANY and our partners.

Responsibilities:

"           Grow Insurance business through marketing strategy by quantitatively and qualitatively analyzing marketing results to make actionable recommendations that drives volume and improves marketing effectiveness as measured by IRR.

"           Ensure successful strategy is developed and executed as COMPANY introduces new Insurance products to our partners

"           Develop and implement digital strategy that drives response, reduces costs and improves communication for COMPANY insurance marketing

"           Work across the organization to roll-out a new online platform that meets the needs of COMPANY and our partners

"           Retrieve, analyze and communicate marketing results and provide recommendations with understanding financial implications

"           Execute and analyze profitability models

"           Work with insurance carriers to develop new marketing concepts across medias and bring them to market

 

Requirements

"           Bachelor's Degree

"           5+ years marketing experience, preferably in direct marketing of services

"           Experience developing digital strategies including customer acquisition, retention and service delivery

"           Experienced with MS Office 

"           Excellent organizational and follow-up skills

"           Excellent written and oral communication skills

"           Ability to communicate with all levels of management

"           Ability to work independently

 

 

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